It seems like with every month that goes by in 2016 (only one more to go, thank goodness), a new startup you’ve never heard of before is offering a bed-in-a-box system that promises to “revolutionize the way you sleep” from now until the end of time.

Never heard of a “bed-in-a-box” before? Don’t worry, because if the recent deluge of new mattresses hitting the market in the first half of 2016 are any indication – you won’t be able to forget them before the year is out.

If you’ve listened to a podcast in the past few months you’ve probably heard incessant ads for the Casper mattress or the Novobed, while the UK-based Eve Mattresses has just begun shipping their own units stateside to muscle in on the competition. All three brands are relative unknowns both in the US and worldwide, and are looking to capitalize on what looks to be a new style of compression technology that the big mattress makers haven’t gotten wise to yet.